Onondaga County Resource Recovery Agency (OCRRA) is a non-profit public benefit corporation that has successfully managed Onondaga County (NY) solid waste programs for the last 20 years. A comprehensive education and outreach program has helped the 450,000-member community achieve new heights in recycling, including the recovery of 165,000 tons of paper and paper-based packaging in 2010.
Curbside collection, drop-off locations, annual “Shred-O-Rama” and book recycling events are all staples of the OCRRA paper recovery program. Further contributing to the success is comprehensive outreach and education, including multi-media advertising, newsletters, emails, and Facebook fan page updates.
Recovering more than any other large community in New York, OCRRA relies on engagement with businesses, schools, and apartment complexes to achieve outstanding levels of community-wide recycling.
Zoo Print Ad: Ad featured in the local zoo’s (Rosamond Gifford Zoo) member newsletter, encouraging paper recycling by connecting it to saving the habitats of some of the animals at the zoo.